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Life’s Tough, YOU Can Be TOUGHER!


Jun 17, 2020

Dustin Plantholt’s “Life’s Tough—You Can Be Tougher” podcast this week features Lonnie Mayne, internationally recognized high-performance and top-rated keynote speaker, published author, executive consultant, and founder of Red Shoes Living, Inc.

As the founder and pioneer of Red Shoes Living, Inc., Lonnie employs his Red Shoes Living doctrine—an award-winning philosophy and five-step framework that leadership teams are deploying organization-wide to engage employees, win the battle for top talent, create standout customer experiences, and build meaningful cultures that people get inspired to be a part of. Lonnie spent 30+ years working with leading brands across more than 25 industries and was the president of InMoment, one of the largest customer experience technology companies in the world, where his team grew the company 817% in a short period of time using Red Shoes Living. Lonnie has worked with many of the top brands in the world including Nike, Bose, Saks Fifth Avenue, Microsoft, Chicago Mercantile Exchange, Transamerica, Point Click Care, CBRE, Colliers, Denny’s, GOCA, McDonald’s, Impartner, Inc., Montage, The British Citizen Awards, Express, Enterprise, and many more.

Recognized as a global authority in high-performance leadership training with a passion for inspiring others to stand out in how they work and live, Lonnie presented at the prestigious British Citizen Awards held at the Palace of Westminster hosted by Lord Dholakia. He also leads the Spartan-X Leadership Series and is a founding patron of the American Citizen Award, which recognizes everyday heroes. On a mission to spread the message that people matter, he is passionate about philanthropic initiatives for mental health awareness, anti-bullying, and suicide prevention.

Lonnie lives in photogenic Park City, Utah, and is an avid adventurer. From helicopter skiing to Spartan racing, Lonnie puts himself out there in all aspects of his life. He loves spending time with his friends and family who are also passionate about living life to the fullest and making a positive difference along the way.

Join Dustin and Lonnie for a candid talk on life & purpose and hear about the people and experiences that molded him to lead and inspire others. As Lonnie says, “When I was just a kid, I remember hearing the cheers for my pro-wrestling dad rise from the stands. But every time he stepped out of the ring, he’d shake off his Moondog Mayne persona to connect with his fans on a human level. After he passed away, I spent my summers traveling with my uncle who was a CEO “turnaround guy” and my personal business mentor … and watched him get the best out of others by treating them like people first and employees or customers second.